EXPERIENCE
Barrett Hofherr – Partner / Head of Integrated Production June 2016 – Present
• Build and scale the agency’s in-house production and post-production capability, establishing systems that support both cinematic brand work and high-volume digital content within a fast-paced environment.
• Lead and grow a team of producers, editors, motion artists, and content creators responsible for executing integrated campaigns across film, digital, social, and experiential channels.
• Partner with creative and strategy leadership to turn complex, evolving ideas into practical production approaches, striking a balance between craft and efficiency.
• Spearhead the agency’s integration of emerging creative technologies, including AI-driven tools, into development and production workflows.
• Bring 20 years of production experience building trusted relationships with best-in-class production partners to deliver award-winning, efficient creative campaigns in quickly changing landscapes.
• Explore and implement new technologies and production methodologies that expand creative possibilities and improve operational efficiency.
• Oversee production budgets, external partners, and resource allocation across all clients, ranging from fortune 500 companies to high intensity startups.
• As a Partner, help drive agency growth, team development, and cross-departmental collaboration, contributing to strategic decisions across the business.
Goodby, Silverstein & Partners – Senior Content Producer November 2014 – June 2016
• Led and mentored junior and associate producers, helping develop the next generation of production talent within the department.
• Oversaw all aspects of production, including bidding, director and editor search and selection, filming, internal team management, and vendor relationships.
• Managed multi-million dollar production budgets, strategically allocating resources and controlling costs to deliver high-quality work while staying on budget.
Goodby, Silverstein & Partners – Broadcast Producer October 2008 – November 2014
• Worked with notable directors such as Mike Mills, Lance Accord, Emanuel “Chivo” Lebitzki, among others.
• Awarded Top 30 Employees in 2008, 2010, and 2011.
Goodby, Silverstein & Partners – Account Manager March 2007 – September 2008
• Served as a liaison between client and creative teams to pitch, develop, and deliver strategy and creative under tight deadlines.
• Worked on the “there can only be one” NBA campaign, which was parodied on the cover of TIME magazine and SNL.
EDUCATION
University of California, Davis - Bachelor of the Arts (Cum Laude), Communications, Political Science
• Two-time captain of the division one NCAA Water polo team,
• Awarded All-American honors in 2004 and 2005
SKILLS
Creative Production Leadership – Lead multidisciplinary teams across film, digital, and emerging platforms, with a deep respect for the craft and the people who make great work happen.
Building Scalable Creative Systems – Designed and built an in-house production and post studio, creating workflows and infrastructure that support both high-impact brand storytelling and rapid content creation.
AI & Emerging Creative Technologies – Actively exploring how generative AI and new creative tools can expand storytelling, accelerate production workflows, and unlock new ways for teams to create.
Strategic & Cross-Functional Leadership – As an agency Partner, helped drive business growth, build teams, and collaborate across creative, strategy, and leadership to move ambitious ideas from concept to reality.